Have you ever wondered how you can monetize from Snapchat? After all, it’s just fun selfies and amazing life videos. But I’ve made almost $20,000 using Snapchat, and today you can join my journey to find how you can do the same.
This is the second part of my online money-making series, [click here] for the full series on my Youtube channel.
Today we discuss snapchat ads; the details required to have a successful campaign and how I use that platform to make almost $20,000. Let’s begin.
I will be providing real screen shots on my own campaign and show you everything in detail. This includes everything I selected when setting up my Snapchat ad; this is also in relation to an offer that I had previously shown on my MaxBounty video. I highly suggest that you watch that so it allows you to jump into this detailed information with ease.
MaxBounty Video: [link]
This is the overall campaign that I’m going to be talking about, it’s a Primark offer.
- I started this offer in February of 2018.
- I spent an average of around £7,738.99
- It had 4.7 million paid impressions (which is crazy)
That’s the thing about these MaxBounty offers, if you actually get a good one that does a good run you can just leave it going, let it be passive income every single day. But the key is evidently in finding the best one.
Let’s get into the details
Go into ad details.
The actual offers are MaxBounty, they will actually state which location that you need to target. I’ve targeted the United Kingdom for this offer specifically (Primark offer).
The age demographic I’m aiming for is 18-34.
There wasn’t an actual age gap in the beginning but then I think they’ve actually changed it now, they now prefer for you to do over 25. But in my case, I’ve still got 18-34. I’ve gone for this because personally, I think that’s quite a good age bracket to start off with for shops like Primark. Then females only, from a personal point of view also, clothing and home wear in Primark, I know a lot of women like Primark, so I think female-oriented audience is slightly better.
Language is None in advance demographic.
None for regulated content.
See the audiences that I’ve chosen, defined audience (see below). I’ve gone for the lifestyle category. And I’ve gone for beauty mavens. Then I’ve also picked another lifestyle category, which is shoppers and shopping mall shoppers.
I did actually test out online shoppers but that one didn’t work as well, so I just dropped that one off in the beginning.
I’ve selected all. Devices makers None. Connection type and carries I chose All.
I set the daily budget to £550 (see below). Now, at this point, I feel I’ve exhausted this advert to be honest, because it’s been going on for months and months. As time has gone on, the ad has gotten a little bit more expensive. In the beginning, it was literally 1-2 Pi. Now it’s hitting more like 3-5 Pi.
In this case, what I have done is reduced the bidding goal because at one point the bidding goal was set to 5 pence. The actual EPC (I think) was around 7 or 8 cents at one point. If you are paying 5 Pence, obviously with the exchange rate and everything, you’re barely scraping the barrel; you’re barely making money, especially with that added onto it. Hence, I ended up reducing the bidding goal down to 2 Pence.
My advert now is getting shown to less and less people than in the beginning, where it was being shown everywhere.
In the beginning, people that I know were sending me screenshots all the time saying “Omg, I’ve just seen your advert again”.
I think the fact this advert has been going for the last 6-7 months is amazing. But it goes to show you if you are using one platform eventually it does die down. That’s why it’s good to diversify though and have 2-4 adverts running all at the same time.
So that’s the budget.
End date for campaign I’ve selected Run indefinitely.
These are the details you’ll have to input when you first create your advert (see below).
I’ve used the headline “Apply now to test Primark Clothes”, just because it’s a Primark ad I put the brand in the headline. Now this kind of funny, if you are doing an offer for a brand, it’s not [jagged out] funny if you don’t mention what you are showing in the video or the image, if you don’t mention that in the brand name. You have to be careful with what you put in there because it can get disapproved.
I’m sure many of you know that quite a lot of adverts do get disapproved, just because Snapchat is very strict now on what gets through; you need to make sure you are selecting all of these correctly.
You have to look at call-to-action closely as well, I know that pops up a lot of the time, if you don’t put the right call to action; that’s another reason why your advert gets disapproved.
I made the landing page on Builderall.
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Make sure when you are selecting your adverts you put “preloading”, just because when they open it up it would have already loaded up in the background.
Conclusion: Look at your specific campaign, but the details outlined in this post will guide you in making a large income from Snapchat. If there is anything that I have missed off, please let me know in the comments and I’ll do my best to answer any questions. And definitely follow me on Instagram, that’s probably the best place to speak to me about these things, because I’m always on Instagram.
Please leave a comment below if you have any questions and good luck with your campaigns.